Propane Insider is the largest weekly B2B newsletter serving U.S. propane delivery companies. Every sponsorship tier includes a full sales funnel — not just an ad slot.
Direct comparison with the other active propane-industry newsletters.
| Publication | Audience | Frequency | Monthly impressions | Starting rate | $/impression |
|---|---|---|---|---|---|
| 🏆 Propane Insider | 31,981 | 2× weekly | 56,000 | $450 / mo | $0.008 |
| NPGA Bobtail | 9,000 | Weekly | 9,000 | $1,400 / mo | $0.156 |
| BPN Newsletter | 14,000 | 2× weekly | 28,000 | $550 / mo | $0.020 |
| LPGas BlueFlame | 9,000 | Monthly | 2,250 | $465 / mo | $0.207 |
| Trending in Propane | 10,000 | Weekly | 11,600 | $155 / mo | $0.013 |
Source: publicly reported rates + industry estimates. Updated April 2026.
Pick a tier and a commitment length. We'll show you the same dollars spent on industry trade publications, conference booths, Google Ads, and outsourced agencies — side by side.
Trade-pub ads and Google clicks don't come with landing pages, lead capture, retargeting, or editorial placement. We bundle all of it.
Comparable rates: NPGA Bobtail $1,400/mo (9,000 subs, $0.156/imp), LPGas BlueFlame $465/mo monthly (9,000 subs, $0.207/imp), trade-show booth at ~$8,000 all-in for ~500 walk-bys, Google Ads at $4.50 avg CPC for B2B propane keywords, agency retainers at ~$3,500/mo. Source: publicly reported rate cards + industry estimates, April 2026.
Every tier builds on Classic Sponsor — a complete sales funnel with a landing page, directory listing, newsletter placement, and lead capture. Higher tiers add done-for-you marketing execution using our internal propane-operator intelligence.
We run your propane marketing end-to-end. Only 1 slot per month.
Replaces a 2-3 person marketing team. Capped at 1 slot/month.
For serious category leaders — monthly dedicated sends + full content engine.
Replaces a full-time marketing hire ($75K+/yr fully loaded).
For vendors with news to share — case studies, product launches, category plays.
Replaces a $2K/mo marketing retainer + $500/mo social contractor.
Everything a vendor needs to generate leads from propane operators.
Retail equivalent: $2,100-3,750/mo of bundled services.
Annual prepay: save 2 months on any tier (pay 10, get 12).
The Original 15 is a permanent partnership — one of fifteen seats, locked-for-life rate, no renewal negotiation. For vendors who want to own a category in propane B2B for the long run.
See the Original 15 program →A dedicated send means an entire newsletter dedicated to one advertiser's content — full audience, full message, full CTA. To protect reader trust and unsubscribe rates, we allow a maximum of 2 dedicated sends per calendar month.
Market Leader gets 1 dedicated send per month. Done-For-You gets 2. Which means only one Done-For-You customer can exist at a time. That scarcity is intentional — and priced accordingly.
Propane Insider's audience is propane delivery companies. Our advertisers are the vendors that sell into them.
Five questions that come up before every signup.
The fastest way to become a Propane Insider sponsor is to email us — we'll respond within one business day with a media kit, next available slot, and a simple onboarding checklist.
Not ready to buy yet? Read the supplier overview →
Want a permanent partnership instead? See the Original 15 →
Propane Insider · Pottstown, PA