3 New Mexico hubs (Moriarty · Pecos · Mountainair) · Family-owned · Previously paying a contractor a monthly retainer for GBP posts and local SEO that wasn't moving the needle. PIMS is now running the full marketing stack. The April 2026 numbers below are the month-zero baseline — the starting line we're measuring lift from.
Source: imported from Southwest's prior SEO contractor's April monthly report. This is the starting line.
Moriarty is the main filling station and carries most of the volume. Pecos is the smallest hub by call volume — clearest growth runway. Mountainair has solid direction requests but low impressions — listings + radius SEO is the lift target.
| Hub | Impressions | Search Views | Maps Views | Calls | Directions | Website Clicks |
|---|---|---|---|---|---|---|
Moriarty main filling station · East Mountain / Albuquerque corridor | 657 | 539 | 118 | 100 | 68 | 42 |
Pecos serves Santa Fe / Pecos / Glorieta corridor | 242 | 195 | 47 | 2 | 36 | not reported |
Mountainair rural service area | 130 | 84 | 46 | 13 | 72 | 6 |
| Total | 1,029 | 818 | 211 | 115 | 176 | 48 |
Ranking baseline (April 2026): Moriarty ranks SERP #1 on 10 of 10 targeted keywords (GBP #1 on 8 of 10). Mountainair ranks SERP #1 on 10 of 10 (GBP #1 on 8 of 10). Pecos shows wider rank distribution (SERP #1 to #7) and multiple keywords with no GBP ranking — primary growth target. General (non-geo) keywords are the weakest area across all 3 hubs and the clearest lift opportunity for the radius-SEO program.
Southwest Propane is a 3-hub family-owned propane delivery operator in New Mexico — Moriarty (main filling station + East Mountain / Albuquerque corridor), Pecos (Santa Fe corridor), and Mountainair (rural service area). Like most independents, they had no in-house marketing — just a contractor handling Google Business Profile posts on a monthly retainer that wasn't producing measurable lift.
Dennis South (operations) brought us in because the contractor was doing generic GBP posts that weren't ranking, and the operation was losing leads to a national chain that had moved into their service radius. Goal: rebuild local visibility from the ground up, fast, without hiring a full-time marketer.
Most case studies show you the after-photo. This one shows you the before-photo. Southwest is our first Founding Partner — they signed at the exact $399/mo Founding Partner price the next 24 C1 operators will pay. Their first full month under PIMS is May 2026.
The numbers above are April 2026 — the last month before PIMS took over. We're publishing the baseline now, in plain view, because the only credible way to talk about marketing lift is against a known starting line. When the May 2026 monthly performance report runs on June 1, the deltas land on this page — same hubs, same metrics, month-over-month change.
Bookmark this page. It updates when the May report lands.
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