Ranking. Ringing. Reviewing. Built by one operator who ran 87 branches.
Push-button SEO, Google Business Profile, listings, reviews, vendor blog, and AI Search optimization automation — built for propane operators who don't have an in-house marketing team.
Founding partners lock in cohort pricing for 24 months. Every product, every update, every new feature — included.
We talk to family-owned propane operators every week. Six patterns come up over and over. Each one connects to a specific PIMS pillar.
The phone is ringing less than last quarter and nobody can pinpoint why.
Local SEO + radius-targeted GBP posts surface your hubs on the searches your buyers are actually running.
Your Google Business Profile hasn't been touched since 2023 — half-complete, last photo from years back, hours wrong on at least one hub.
Multi-location GBP completeness audit + weekly auto-posts + AI-drafted review responses you approve. First 14 days.
Your last new Google review was three quarters ago.
Post-service SMS review automation. Driver finishes the run, customer gets the review link, you approve the reply.
A national chain just moved into your service radius — and ranks above you on Google for your own service area.
Programmatic city + service pages within your hub radius. Your listings, your reviews, your geography — built for how Google reads them in 2026.
You hired a "social media VA" who posts memes on Facebook — and you still can't tell if anything moved.
Monthly performance report covering rankings, GBP impressions, calls, directions, review velocity, blog traffic — same hubs, same metrics, every month.
You're operating without monthly performance data. Flying blind on whether anything you're paying for is working.
Auto-generated first-of-the-month report. Multi-recipient. No chasing anyone for it.
Propane operators don't have the same problems as restaurants, dentists, or lawn-care companies. Marketing software written for "small business in general" misses the things that actually matter in this industry. Six structural reasons PIMS was built around propane specifically.
Q4 + Q1 carries 60-70% of your revenue. A marketing engine that wakes up in March is worthless. PIMS plans content + GBP cadence around heating season — pre-season prep posts, peak-season service reminders, off-season tank-fill drips.
A generic marketer doesn't know that your service techs are CETP-certified or that your inspections meet NFPA 58 — but those signals matter when an operator-side buyer is choosing between you and a chain. PIMS content highlights the credibility you already have.
Most propane operators serve a 30-50 mile radius from each hub. That's not "local SEO" the way a single-location business thinks about it — it's 30+ towns + cities each needing their own page. Programmatic radius SEO is built in. Out of the box.
A propane customer relationship spans a tank's lifetime. Acquisition isn't a single transaction; it's the start of decades of fills, service calls, and tank turnovers. PIMS measures rankings + lead flow with that horizon in mind, not the 90-day SaaS metrics most agencies push.
You don't make marketing decisions alone. Your dispatcher knows which routes got cut. Your senior driver knows which customers churned. PIMS reports are built to be shared — multi-recipient delivery, no logins, plain language anyone in the office can read.
Half of propane delivery happens in rural service areas where Google's default local-pack logic underweights you. Programmatic city pages + named-landmark targeting + GBP service-area accuracy are the moves that surface you in rural search. PIMS does all three.
Everything an in-house marketing team would do — automated, monitored, and reported on monthly. Push the button. Marketing happens.
Radius-based local SEO targeting every ZIP code you serve. Rank tracking, head-meta auditing, schema markup, and AI-assisted SEO meta on every page. Average customer ranks first-page for 12-25 service-area keywords within 90 days.
Multi-location GBP management with auto-posting, Q&A monitoring, and AI-drafted review responses (you approve every send). Includes the GBP completeness checker and automated reviews-sync cron.
Yelp, Bing Places, Apple Maps, Yext network — your NAP (name/address/phone) verified consistent across 50+ directories.* Auto-sync when you update one, all update.
* Via our Yext/Synup partner sync; specific publisher count depends on plan tier activated at onboarding.
Post-service review request automation via SMS or email. Smart-reply drafter for incoming reviews (positive + negative). Sentiment-tagged review log feeds the next round of marketing copy.
1-2 AI-drafted blog posts per week, branded as your voice (NOT Propane Insider's). Editorial rules ensure no cross-promotion of competitor products. Auto-publish to your WordPress site once you approve each draft.
When somebody in your service area asks an AI which propane company to call, your name comes up. Not the chain’s. Yours. We shape your site so Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini all read the same answer when they’re asked about propane near you — the schema, the citations, the entity graph, the crawler permissions. The other five pillars get you found by people typing into Google. This one gets you found by people who don’t type into Google anymore.
First-of-month auto-generated report covering rankings, GBP performance, blog traffic, review velocity, listings health, AND AI-citation tracking (how often you show up in AI Overviews / Perplexity / ChatGPT answers). Sent to all stakeholders you specify (multi-recipient supported).
Most marketing-services pitches stop at the verb — "we do SEO." Here's the noun: the actual artifacts that show up because you signed.
Auto-emailed 1st of every month · multi-recipient
Initial 14-day audit + ongoing weekly cadence
One-time deploy · then auto-sync forever
1-2 AI-drafted posts per week in your voice
Fires post-service via SMS or email
Initial deploy in 30 days · expand weekly
Done-for-you. You don't log into anything. We operate the stack; you get the monthly report.
You never log into a dashboard you have to learn. We do the work; you read the monthly report. That's the deal.
Ready to see what your hubs would look like under PIMS?
Most operators are weighing PIMS against four other paths. Here's what each one actually covers, side by side. The shorthand: PIMS is propane-grade work at the cost of the most common starting point.
Six vendors. Six bills. Six logins.
Hire specialty vendors for each pillar — an SEO contractor, a Google Business Profile manager, a listings-sync service, a review-automation platform, a content shop, an AEO consultant — and you're paying $500–$1,000+ per pillar. Six pillars stacked piecemeal lands somewhere between $3,000 and $6,000 a month. That's the alternative we're comparing to.
| Capability | PIMS SoloFounding Partner | Social-media VA | Local SEO contractor | Digital agency | In-house marketer |
|---|---|---|---|---|---|
| Google Business Profile management (multi-location) | ✓ | ~ | ✓ | ✓ | ~ |
| Listings sync across 60+ directories | ✓ | ✗ | ~ | ✓ | ~ |
| Review-request automation post-service | ✓ | ✗ | ✗ | ~ | ~ |
| Vendor-branded weekly blog (your voice, not theirs) | ✓ | ~ | ✗ | ✓ | ✓ |
| Radius-based local SEO + rank tracking | ✓ | ✗ | ✓ | ✓ | ~ |
| AI Search optimization (Google AI Overviews, Perplexity, ChatGPT, Claude, Gemini) | ✓ | ✗ | ✗ | ~ | ✗ |
| Monthly performance report (multi-recipient) | ✓ | ✗ | ~ | ✓ | ✓ |
| Propane-industry knowledge (not generic small-biz) | ✓ | ✗ | ✗ | ✗ | ~ |
| Automation (work happens whether you remember or not) | ✓ | ✗ | ✗ | ~ | ~ |
| Audit / compliance trail of what shipped | ✓ | ✗ | ~ | ~ | ~ |
| Built for 1-50 locations from day one | ✓ | ✗ | ✗ | ~ | ~ |
| Typical monthly cost | $399/moFounding Partner | Similar cost— different work | Moderately higher— narrower scope | Much higher— not propane-specific | Highest of all— loaded salary + benefits |
✓ = does this work end-to-end · ~ = partial / depends on the specific hire · ✗= doesn't cover this. Comparison reflects the typical hire in each category, not best-case outliers. PIMS Multi ($1,248/mo Founding Partner) extends to 3-5 locations; Enterprise ($2,498/mo Founding Partner) extends to 6+. Per-location cost falls further as you scale.
We pull live data on your current rankings + GBP + listings before the call. No deck. Just numbers.
See the full options breakdown — agency vs. VA vs. in-house vs. PIMS →
Same six pillars at every tier. What changes is the scope, the attention, and the per-location economics.
| What you get | PIMS Solo | PIMS Multi | PIMS Enterprise |
|---|---|---|---|
| Locations covered | 1 | 3-5 | 6+ (chain or regional) |
| Founding Partner price | $399/mo | $1,248/mo | $2,498/mo |
| List price (after C5 fills) | $799/mo | $2,495/mo | $4,995/mo |
| Price-lock duration (C1) | 24 months | 18 months | 12 months |
| Setup fee (waived C1+C2) | $500 | $1,500 | $5,000 |
| Strategy call cadence | Quarterly with Bill | Bi-monthly | Monthly executive review with Bill |
| Cross-location performance dashboard | — | ✓ | ✓ (with subsidiary roll-up) |
| Custom ERP integrations | — | — | ✓ |
| Brand-positioned content (your voice) | ✓ | ✓ | ✓ (deeper customization) |
| Dedicated account manager | — | — | ✓ (post-100-customer threshold) |
| Custom multi-subsidiary pricing | — | — | ✓ (call Bill direct) |
Per-location cost drops sharply at Multi and Enterprise — the more hubs you run, the more economical PIMS gets per location. Multi is the most popular tier for family-owned operators with 3 or more hubs.
First 25 operators in our Founding Partner cohort lock in Founding Partner pricing for 24 months. After cohort fills, pricing rises in 5 stages until list.
$399. Not per pillar. For all six.
You just saw what each pillar costs separately. PIMS Solo bundles all six for $399/month — roughly what one specialty vendor charges for one pillar. Multi runs $1,248 for 3-5 hubs; Enterprise $2,498 for 6+. Founding Partner pricing locked 24 months.
Digital-agency marketing at freelance-VA prices.
1 location
$799/mo list
A full marketing team at digital-agency prices.
3-5 locations
$2,495/mo list
An in-house marketing department at digital-agency prices.
6+ locations
$4,995/mo list
Annual prepay = 2 months free. C1 cohort includes 30-day no-questions cancellation. Pricing locked 2026-05-11. Numbers above reflect Founding Partner pricing.
We're asking the first 25 operators to bet on us. We bet on them too.
If PIMS isn't working in 30 days, your first month is fully refunded. No prorating, no proving anything, no winning an argument. The Founding Partner cohort gets the cleanest exit window.
Setup fees ($500 / $1,500 / $5,000 for Solo / Multi / Enterprise) are waived for the first two cohorts. We eat the onboarding cost to get you in early.
Solo C1 locks for 24 months. Multi C1 for 18. Enterprise C1 for 12. Later cohorts pay more — your price never moves up while your lock window is active.
Combat-vet founder. No automated phone tree. Bill or someone Bill trained personally answers (610) 228-0887 during business hours. Service-level commitment, not a marketing line.
Southwest Propane is Founding Partner #1. There are 24 spots left before the cohort fills. Here's what the next 24 operators get that the next 100 won't.
Founding Partner Solo locks $399/mo for 24 months. Once 25 spots fill, C2 opens at $479. By C5 the list price is $799. The 24-month price-lock continues even as later cohorts pay 20-40% more — for two full years.
▸ For Solo C1 customers, the 24-month lock at $399/mo vs C5 list of $799/mo is the kind of structural pricing advantage that compounds. Same math applies in larger absolute dollars at Multi and Enterprise.
Founding Partners get monthly strategy calls during their lock window. What you flag gets prioritized. The product we ship in year 2 reflects what year-1 Founding Partners said they needed. C5 customers inherit what you helped build.
▸ Concrete examples already shaped by Southwest: SMS review automation, multi-recipient monthly reports, programmatic radius SEO. All Founding-Partner asks that landed in the product.
Founding Partner status doesn't expire when your price lock ends. You're always one of the first 25 propane operators who bet on PIMS. That positioning carries through any future case study, testimonial, or industry coverage.
▸ Comparable cohort patterns in B2B SaaS show Founding Partners get disproportionate share of testimonial + reference attention for years after the cohort closes.
Setup fees ($500 Solo, $1,500 Multi, $5,000 Enterprise) are waived for C1 and C2. They reactivate from C3 onward. The waiver is real — we eat that onboarding cost to get you in early.
▸ For an Enterprise customer, the waived $5,000 setup fee alone covers two months of service at the Founding Partner rate. For Multi, it covers a full month.
We've answered them on demos a hundred times. Here are the short versions.
Most operators we hear that from hired a generalist who didn’t understand propane — somebody posting random Facebook content, or buying Google ads with no tracking. That’s spending, not marketing. PIMS is the full stack — SEO, GBP, listings, reviews, vendor blog — built specifically for propane operators. Different category of work. Our first customer (Southwest Propane) had the same story; their prior contractor was running generic GBP posts that didn’t rank. We took it over, fixed it, and we’re measuring lift from a documented baseline.
Compare it to the alternative. A digital agency covering the same six pillars costs several times what PIMS Solo does. A junior in-house marketer is six figures loaded — and they still won’t know propane on day one. PIMS is propane-specific and propane-built. The first month is fully refundable in the C1 Founding Partner cohort, so you’re not committing — you’re trying it.
Two answers. One: every month you get a performance report showing exactly what we shipped — rankings, GBP impressions, calls, directions, review velocity, blog traffic. No black box. Two: C1 has 30-day no-questions cancellation with a full first-month refund. If month one doesn’t move the right metrics, you walk.
Bill ran 87 propane branches across 12 states over a 25-year operator career — peaking at 53 simultaneously. Combat veteran. Veteran-owned business. Since founding Propane Insider in 2014, he’s helped 200+ fuel companies. PIMS exists because Bill watched family-owned operators lose to chains who had nothing on them operationally — the chains just had marketing departments. PIMS is the marketing department your independent operation never had.
C1 Founding Partners get 30-day no-questions cancellation with full first-month refund — no proration, no haggling. After that, standard 30-day notice. The 24-month price lock works for YOU — it locks your Founding Partner price even as later cohorts pay more. You’re never locked into the service. You’re locked into the price.
Day 0-7 is the audit + ranking baseline. Day 8-14 is foundation (listings, GBP completeness, review automation wired). Day 15-30 is when cadence starts — first blog posts approved, first GBP posts active, first review-request SMS fires. The first monthly performance report lands at Day 30. Concrete ranking + traffic lift typically shows in months 2-3 because Google needs a few cycles to see the consistent signal.
Yes — we need admin access to your GBP locations (Google walks you through it during onboarding), and access to your website if we’re running the vendor blog. We use access ONLY for marketing scope, never customer data. Everything we create or claim — listings, GBP posts, blog posts, schema markup — stays with YOU. If you cancel, we hand back the keys. We don’t hold your content hostage.
About half our customer base operates in rural service areas. Three things make rural work: (1) programmatic city + named-landmark pages for every town in your hub radius; (2) GBP service-area accuracy (most rural operators have this wrong, costing them 30-50% of their impressions); (3) NAP consistency across 60+ directories so Google trusts the location signal. PIMS does all three. Southwest Propane (Moriarty, NM — population 2K) is the proof point.
Google’s algorithm shifts every 6-8 weeks. PIMS monitors ranking signals daily and adjusts on detection. Algorithm changes are baked into the quarterly SEO refresh — you don’t take the hit alone. The PIMS stack is also broad on purpose: GBP + listings + reviews + content + schema. A single-channel approach (just SEO, or just GBP) crashes when one channel takes a hit. Diversified channels absorb the shock.
Yes. A 1-year PIMS + Newsletter sponsorship bundle gets additional Founding Partner pricing on top of the cohort rate. Longer-term bundles (2-3 year) require Bill’s personal sign-off and a confidentiality agreement on the combined pricing — book a demo to discuss. Multi-product bundles work best when your hubs are already in a market we’re reaching via the newsletter audience.
Questions answered? Take the next step.
Bill Stomp started running one propane location and grew to 87 branch offices across 12 states over a 25-year fuel-delivery operating career — peaking at 53 simultaneously. Combat veteran. Since founding Propane Insider in 2014, he's helped 200+ fuel companies. He's been on the operator side of every conversation a propane marketer would have.
PIMS exists because Bill kept watching family-owned operators get outranked and outmarketed by national chains — not because the chains had better service, but because the chains had marketing departments. PIMS is the marketing department your independent operation never had.
30-minute demo. We pull live data on your current rankings, GBP, and online presence — then walk through what PIMS would automate for your specific locations. No deck. No pitch. Just numbers.