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For suppliers to the propane & fuel delivery industry

Own your dealer network.
Reach the whole industry.

Three ways national and regional suppliers use Propane Insider: get in front of 31,129 industry decision-makers in our twice-weekly newsletter, lock in as one of our Original 15 permanent partners, or arm your dealer network with white-label marketing tools. Most do more than one.

Book my 15-minute demo →See the four sponsorship tiers →

Hand-built list, not scraped
Segment by role, geo, company size
No long-term contracts · cancel anytime, no clawback on placements already published

10+ years serving the propane industry Per-vendor data isolation🔒 Clean, unsubscribe-honored list📊 Real open/click analytics

Three options. Most suppliers use more than one.

How suppliers buy in.

Pick the option that fits your sales motion — or stack them. The newsletter is the broadest entry. The Original 15 is the permanent partnership. White-label is for suppliers with a dealer network of their own.

Option 1 · Tiered newsletter sponsorship

Skip the trade-show grind. Land in their inbox.

Twice a week, 31,129 hand-verified propane decision-makers open the most-read newsletter in the industry. Pick your tier, segment by role + geography + company size, and your campaign ships in days — not the 8-week lead times trade pubs charge for.

Dedicated supplier e-blasts to segmented audiences
Sponsored newsletter content + supplier spotlights
"Find a Supplier" directory placement
Named-lead attribution + real open/click analytics

Used by: tank monitoring, dispatch software, safety equipment, truck manufacturers, insurance.

See the four sponsorship tiers →

Option 2 · Permanent partnership

Become one of the Original 15 — only 15 ever.

Fifteen permanent supplier partnerships at Propane Insider. Locked-for-life rate. Permanent badge in every send. For the supplier who wants to own their category in the propane industry — not lease it month-to-month. When the 15 are filled, the program closes.

Rate locked for the life of your partnership
Permanent Original 15 badge in every issue
Priority placement every send
Free 30-day pilot before you commit

Used by: suppliers who want to own their category in the propane industry permanently.

See the Original 15 program →

Option 3 · Dealer network rollout

Give every dealer a marketing department.

National and regional suppliers run our full marketing stack across their dealer base — Near-Me landing pages, GBP automation, listings sync, review automation — all white-labeled in your brand. One control plane. Every dealer covered. Your name on the help.

Multi-hub command center across every dealer office
Full white-label per dealer (logo, colors, custom domain)
Revenue attribution across the entire dealer network
Reseller-friendly — mark it up to your dealers as a premium service

Used by: national propane brands, regional co-ops, wholesalers arming independent dealers.

Book a 15-minute call →

Most suppliers start with one option and add another. The demo walks through all three so you can pick what fits your business.

Selling to propane & fuel operators is a different game.

Your buyer isn't on LinkedIn 4 hours a day. They aren't at the next SaaS conference. They're in a dispatch office at 6 AM or under a truck at 2 PM.

LinkedIn ads miss them. Trade magazines are expensive, slow, and reach a fraction of the market. Cold email to a scraped list gets you blacklisted. NPGA booth traffic happens once a year.

You need a trusted, always-on channel into this industry. We are it.

What you're buying access to

31,129

verified industry subscribers

21%

avg open rate (vs 15% industry norm)

3.3%

avg click rate

10+

years of newsletter trust

Not a scraped list. Not a rented list. A hand-built audience that opts in because we've earned it for a decade.

Three ways to show up

Built for the way this industry actually buys.

Direct to the inbox

AI-written or supplier-provided campaigns sent to the exact segment you want to reach. Every send includes a dedicated CTA back to YOUR landing page, with every click traced to a named contact.

Typical open 25-35% on targeted segments

Featured in the newsletter

Sponsored supplier spotlights and editorial features in the weekly Propane Insider newsletter. Your product, in context, in front of the entire industry. Transparently labeled, never misleading.

20+ issues per year, 31,129 readers each

Inbound leads, routed to you

Dealers looking for suppliers land on our Find a Supplier directory and category pages. Qualified leads — with name, company, email, phone — arrive in your dashboard with full context on what they're looking for.

No reselling your data; leads are yours

Where your product shows up

Every touchpoint the industry uses — covered.

Not a single-channel ad buy. An integrated presence across the channels propane and fuel operators actually check.

📰 Owned Media

Propane Insider newsletter

Weekly industry email, 31,129 readers

Dedicated e-blasts

Your branded message, targeted segment

This isn't an ad buy. It's a channel into the industry.

Direct access to 31,129 industry buyers

Every campaign lands in the inbox of decision-makers who opted in. No algorithm between you and them. No $40 CPMs to reach the wrong person.

Segment by role, geo, company size

Borrow a decade of trust

When your product appears in a Propane Insider newsletter, it arrives with the trust we've earned since 2015. That's a 10-year head-start on cold outreach.

Opens and clicks compound on trust

AI campaigns written for propane professionals

Our AI knows what this audience responds to — problem-first framing, operational benefits, real specs. We write campaigns optimized by 164 analyzed sends.

20-35% open rates, 3-12% clicks

Named-lead attribution

Every click is tied to a contact. Your dashboard shows exactly who opened, clicked, downloaded, or filled out a form — with company name, role, and email. Your sales team follows up directly.

Leads are yours; never resold

Always-on, not one-shot

Unlike a single magazine ad or conference booth, your presence compounds week after week. Dealers see your brand in the newsletter, the directory, search results, and their inbox.

Recurring exposure, not flash-in-pan

One platform, every channel

Email, newsletter, supplier directory, trade-show companion, LinkedIn, Facebook — coordinated from one dashboard. No juggling three vendors, no duplicate tracking.

~1 hour a week from your team

The outcome: you stop paying $8-15k for a magazine ad that reaches 6,000 people once. You start building continuous mindshare with 31,129 industry buyers for a fraction of the cost.

How it works

From signed-up to seen in the industry — in under 7 days.

No complicated media planning. No RFPs. No 6-month campaigns.

Onboard (Days 1-2)

Tell us about your product, your target buyer segment, and your goals. We set up your supplier profile and directory listing.

First campaign lands (Days 3-5)

Our AI writes (or we review yours) and schedules your first e-blast + newsletter feature. You approve before anything sends.

Leads + metrics

Real-time dashboard shows open/click/lead performance. Qualified contacts flow to your sales team. Month 2 campaigns auto-improve from performance data.

How we compare

Stop paying to reach the wrong people.

The typical options for reaching propane suppliers and what they actually deliver.

How you typically reach the industry	Trade magazines	NPGA booth	LinkedIn ads	🎯Propane Insider
Reaches real industry buyers (not random B2B)	✓	—	—	✓31,129 opt-in pros
Always-on presence (not one-shot)	—	—	—	✓Weekly recurring
Named-lead attribution	—	—	—	✓Every click → contact
Segment by role, geo, company size	—	—	—	✓Precise targeting
AI-written campaigns at scale	—	—	—	✓Real-time industry research
Real open/click analytics	✓	—	—	✓Live dashboard
Lead ownership (your leads, not resold)	—	—	—	✓Always yours
Trade-show digital companion	—	—	—	✓Pre + during + post
Supplier directory placement	—	—	—	✓Dealers search it
Fast launch (days, not months)	—	✓	✓	✓<7 days live
Month-to-month flexibility	—	—	✓	✓No long contract
Typical cost for meaningful reach	—	—	—	A fraction

Comparison reflects typical offerings as of April 2026. Actual pricing varies by vendor.

Only we do all of this:

✓Reach 31,129 opt-in propane & fuel delivery pros
✓Always-on, weekly recurring presence
✓Named-lead attribution — you own your leads
✓AI-written campaigns with real-time research
✓Supplier directory placement + dealer search
✓Live in under 7 days, month-to-month

Who's behind this

The publisher. Not a marketing agency.

🎯

Propane Insider, LLC · est. 2015

We've built the most-read propane newsletter over 10 years. Now we're opening it to suppliers.

Since 2015, Propane Insider has been the industry's trusted independent voice — analyzing regulatory changes, wholesale pricing, safety bulletins, and operational best practices for dealers and operators nationwide.

That trust is the foundation. When a supplier appears in our newsletter, it arrives with a decade of earned credibility. We guard that carefully — we only work with suppliers whose products we'd genuinely recommend, and sponsored content is always transparently labeled.

10+

Years trusted by the industry

31,129

Opt-in industry subscribers

164

Campaigns analyzed for learnings

100%

Independent. No industry conflicts.

Our commitment to our readers: sponsored content is always labeled. We never sell products we wouldn't use ourselves. And our reader's trust — your audience — is worth more than any single ad dollar. That's why this channel keeps working when others stop.

Ready to reach the industry?

Book a 15-minute demo. We'll review your product, show you sample campaigns for your category, and walk through what a typical 90-day supplier partnership looks like.

Not ready to talk?

Take it for a spin.

📊

Read the latest industry benchmark.

Quarterly “State of US Propane Marketing” report. Free. No email required.

Browse the reports →

🎬

Test-drive the platform.

No signup. Pick a persona — operator or supplier — and explore the live dashboard in 10 seconds.

Open the live demo →

FAQ

Supplier questions we get a lot

Who exactly is on the list?+

31,129 hand-verified propane and fuel delivery industry professionals. Decision-makers and operators: propane dealers, owner/operators, fleet managers, ops directors, fuel delivery companies, and industry services buyers. Built and maintained by Propane Insider for 10+ years. Not a scraped list — an earned list.

How is this different from trade magazines or LinkedIn ads?+

Trade magazines reach a small audience at high cost and you wait months for your ad to run. LinkedIn ads spray-and-pray outside the industry. We put your product directly into a trusted weekly newsletter the industry actually reads — with AI-tailored campaigns for your specific product and audience.

Can I target a subset of the audience?+

Yes. We segment by role (owner/operator, fleet manager, dispatcher), by company size, by geography, and by past engagement signals. Your campaigns go to the exact buyer you want to reach, not the entire list.

Do you write the campaigns or do I?+

Either. Most suppliers let our AI + editorial team write the campaigns — it runs real-time industry research, matches your product positioning, and produces professional-grade copy + imagery automatically. You review and approve before anything sends. Or bring your own copy and we’ll schedule and distribute it.

What kind of results should I expect?+

Our benchmark data from 164 analyzed campaigns: 20-35% open rates and 3-12% click rates depending on product category. Supplier-to-dealer campaigns consistently perform near the top of the range because the audience is actively looking for vendors who solve their operational problems.

Is this sponsored content or editorial?+

Both, clearly labeled. We offer sponsored newsletter content (transparently marked), dedicated supplier spotlights, AI-generated product-focused campaigns, and directory placement. We never deceive the audience — that would destroy 10 years of trust we’ve built.

Do I have to be a long-term subscriber?+

No long-term contracts. Month-to-month, pay-per-campaign, or annual bundles — cancel anytime, and we don’t claw back any placement that’s already published. We’ll recommend the right structure based on your sales cycle and product category during the demo.

Can I also see leads from my campaigns?+

Yes. Every click, download, and form-fill from your campaigns flows into your supplier dashboard — with contact info and company details for each qualified lead, so your sales team can follow up directly.

Your next customer is reading our newsletter this week.

31,129 propane and fuel delivery operators open our emails. If you sell to this industry, you should be in front of them. Let's show you how.

Book my 15-minute demo →

Already know what you want? See all four sponsorship tiers and check out in 60 seconds →

Own your dealer network.Reach the whole industry.