Three ways national and regional suppliers use Propane Insider: get in front of 31,981 industry decision-makers in our twice-weekly newsletter, lock in as one of our Original 15 permanent partners, or arm your dealer network with white-label marketing tools. Most do more than one.
Three options. Most suppliers use more than one.
Pick the option that fits your sales motion — or stack them. The newsletter is the broadest entry. The Original 15 is the permanent partnership. White-label is for suppliers with a dealer network of their own.
Twice a week, 31,981 hand-verified propane decision-makers open the most-read newsletter in the industry. Pick your tier, segment by role + geography + company size, and your campaign ships in days — not the 8-week lead times trade pubs charge for.
Fifteen permanent supplier partnerships at Propane Insider. Locked-for-life rate. Permanent badge in every send. For the supplier who wants to own their category in the propane industry — not lease it month-to-month. When the 15 are filled, the program closes.
National and regional suppliers run our full marketing stack across their dealer base — Near-Me landing pages, GBP automation, listings sync, review automation — all white-labeled in your brand. One control plane. Every dealer covered. Your name on the help.
Most suppliers start with one option and add another. The demo walks through all three so you can pick what fits your business.
Your buyer isn't on LinkedIn 4 hours a day. They aren't at the next SaaS conference. They're in a dispatch office at 6 AM or under a truck at 2 PM.
LinkedIn ads miss them. Trade magazines are expensive, slow, and reach a fraction of the market. Cold email to a scraped list gets you blacklisted. NPGA booth traffic happens once a year.
You need a trusted, always-on channel into this industry. We are it.
31,981
verified industry subscribers
21%
avg open rate (vs 15% industry norm)
3.3%
avg click rate
10+
years of newsletter trust
Not a scraped list. Not a rented list. A hand-built audience that opts in because we've earned it for a decade.
Three ways to show up
AI-written or supplier-provided campaigns sent to the exact segment you want to reach. Every send includes a dedicated CTA back to YOUR landing page, with every click traced to a named contact.
Typical open 25-35% on targeted segments
Sponsored supplier spotlights and editorial features in the weekly Propane Insider newsletter. Your product, in context, in front of the entire industry. Transparently labeled, never misleading.
20+ issues per year, 31,981 readers each
Dealers looking for suppliers land on our Find a Supplier directory and category pages. Qualified leads — with name, company, email, phone — arrive in your dashboard with full context on what they're looking for.
No reselling your data; leads are yours
Where your product shows up
Not a single-channel ad buy. An integrated presence across the channels propane and fuel operators actually check.
📰 Owned Media
Propane Insider newsletter
Weekly industry email, 31,981 readers
Dedicated e-blasts
Your branded message, targeted segment
Sponsored articles
Featured supplier content, editorial wrap
Supplier spotlight
Hero feature in the newsletter
🔍 Discovery & Directory
Find a Supplier directory
Category and brand listings visible to dealers
Category landing pages
Dedicated pages for product categories
Industry SEO pages
Articles and guides that drive organic traffic
Trade show digital companion
Pre/during/post NPGA + regional-show campaigns
📣 Amplification
AI-written product campaigns
Fresh copy + image for every cycle
LinkedIn amplification
Scheduled B2B posts on the propane stream
Facebook industry groups
Tied-in posts from every campaign
Real-time performance
Open / click / lead stats in your dashboard
What you'll actually get
Every campaign lands in the inbox of decision-makers who opted in. No algorithm between you and them. No $40 CPMs to reach the wrong person.
Segment by role, geo, company size
When your product appears in a Propane Insider newsletter, it arrives with the trust we've earned since 2015. That's a 10-year head-start on cold outreach.
Opens and clicks compound on trust
Our AI knows what this audience responds to — problem-first framing, operational benefits, real specs. We write campaigns optimized by 164 analyzed sends.
20-35% open rates, 3-12% clicks
Every click is tied to a contact. Your dashboard shows exactly who opened, clicked, downloaded, or filled out a form — with company name, role, and email. Your sales team follows up directly.
Leads are yours; never resold
Unlike a single magazine ad or conference booth, your presence compounds week after week. Dealers see your brand in the newsletter, the directory, search results, and their inbox.
Recurring exposure, not flash-in-pan
Email, newsletter, supplier directory, trade-show companion, LinkedIn, Facebook — coordinated from one dashboard. No juggling three vendors, no duplicate tracking.
~1 hour a week from your team
The outcome: you stop paying $8-15k for a magazine ad that reaches 6,000 people once. You start building continuous mindshare with 31,981 industry buyers for a fraction of the cost.
How it works
No complicated media planning. No RFPs. No 6-month campaigns.
Tell us about your product, your target buyer segment, and your goals. We set up your supplier profile and directory listing.
Our AI writes (or we review yours) and schedules your first e-blast + newsletter feature. You approve before anything sends.
Real-time dashboard shows open/click/lead performance. Qualified contacts flow to your sales team. Month 2 campaigns auto-improve from performance data.
How we compare
The typical options for reaching propane suppliers and what they actually deliver.
| How you typically reach the industry | Trade magazines | NPGA booth | LinkedIn ads | 🎯Propane Insider |
|---|---|---|---|---|
| Reaches real industry buyers (not random B2B) | ✓ | — | — | ✓31,981 opt-in pros |
| Always-on presence (not one-shot) | — | — | — | ✓Weekly recurring |
| Named-lead attribution | — | — | — | ✓Every click → contact |
| Segment by role, geo, company size | — | — | — | ✓Precise targeting |
| AI-written campaigns at scale | — | — | — | ✓Real-time industry research |
| Real open/click analytics | ✓ | — | — | ✓Live dashboard |
| Lead ownership (your leads, not resold) | — | — | — | ✓Always yours |
| Trade-show digital companion | — | — | — | ✓Pre + during + post |
| Supplier directory placement | — | — | — | ✓Dealers search it |
| Fast launch (days, not months) | — | ✓ | ✓ | ✓<7 days live |
| Month-to-month flexibility | — | — | ✓ | ✓No long contract |
| Typical cost for meaningful reach | — | — | — | A fraction |
Comparison reflects typical offerings as of April 2026. Actual pricing varies by vendor.
Only we do all of this:
Who's behind this
Propane Insider, LLC · est. 2015
Since 2015, Propane Insider has been the industry's trusted independent voice — analyzing regulatory changes, wholesale pricing, safety bulletins, and operational best practices for dealers and operators nationwide.
That trust is the foundation. When a supplier appears in our newsletter, it arrives with a decade of earned credibility. We guard that carefully — we only work with suppliers whose products we'd genuinely recommend, and sponsored content is always transparently labeled.
10+
Years trusted by the industry
31,981
Opt-in industry subscribers
164
Campaigns analyzed for learnings
100%
Independent. No industry conflicts.
Our commitment to our readers:sponsored content is always labeled. We never sell products we wouldn't use ourselves. And our reader's trust — your audience — is worth more than any single ad dollar. That's why this channel keeps working when others stop.
Book a 15-minute demo. We'll review your product, show you sample campaigns for your category, and walk through what a typical 90-day supplier partnership looks like.
Not ready to talk?
FAQ
31,981 propane and fuel delivery operators open our emails. If you sell to this industry, you should be in front of them. Let's show you how.
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