If you're paying three vendors a month and still not ranking, still not getting calls, still not getting reviews — yeah. Same. We built this because we were you.
Every day, customers in your service area Google “propane delivery near me” or “diesel fuel delivery [your town]” — and call whoever shows up first.
You have the trucks, the crew, the license, and the experience. What you don't have is time to wrestle with SEO, write emails, or chase down reviews.
You need marketing that runs itself. Built for your industry. By someone who knows it.
87+
branch offices Bill scaled to over 25 years
12
states he operated across
53
branches running simultaneously at peak
200+
fuel companies helped since 2014
PIMS is what Bill wishes he'd had when his own phone stopped ringing across all 53 yards in the same week. Every feature reflects what an operator actually needs — not marketing-best-practice theory.
What you get
We surface you in ChatGPT, Perplexity, and Google AI Overviews — the three engines your customers will be asking next year. Plus the five pillars they're searching today.
Specialty vendors charge $500–$1,000+ per pillar separately. A piecemeal six-vendor stack runs $3K–$6K/mo. We bundle all six in one subscription.
Every channel that matters — covered
Your customers don't pick one place to find you. We show up for you everywhere they search, scroll, text, and ask.
🔍 Search & Discovery
Google Search
Near Me pages with LocalBusiness schema
Google Maps
Local pack + Maps results
Google Business Profile
Auto-generated posts + reviews
Bing / DuckDuckGo
Bing Places + Microsoft network
Apple Maps
Critical for iPhone users
Voice search
Siri, Alexa via structured data
📇 Business Listings (50+ directories)
Yelp
Reviews + business profile
Nextdoor
Neighborhood network — huge for home services
Angi / HomeAdvisor
Residential home services leads
BBB
Better Business Bureau trust signals
Foursquare / Data Axle
Aggregator feeding Apple, Uber, Tesla Maps
YellowPages network
YP + Superpages + Whitepages
Local Chamber
Community citation + trust boost
Industry directories
Propane.com, NPGA, FuelDelivery.com
📣 Direct Outreach
Email campaigns
AI-written, research-backed, scheduled
Two-way SMS
Inbound + outbound, AI-drafted replies
Website chat
Floating widget, routes to your inbox
Scheduled B2B posts from campaigns
Auto-composed from articles + campaigns
Review requests
Auto-sent to won customers (email + SMS)
What you'll actually get
Fleet managers Google “diesel delivery [city]” and find you first. Homeowners searching “propane refill near me” land on your branded page. No paid ads required to start.
Backed by a monthly performance report you can hand the boss.
Every won customer gets an automated review request by email and SMS within 24 hours of their delivery. Reviews flow in; you click to respond or let AI draft it.
Trust signals compound — rankings improve automatically
Stop writing emails, chasing SEO, checking 50 directories, posting to social. The Marketing Hub shows you what needs attention, you click, it's done.
Most owners spend under 30 min/week on this
Every lead is tagged to the exact channel it came from. You mark wins + deal values. The ROI dashboard shows exactly which campaign generated which revenue — not opens and clicks.
Know your true cost-per-deal, per channel
Your Near Me pages index and climb. Competitors who don't have this fall behind. Six months in, you own the top of the local pack in your radius — and it compounds.
First-mover advantage before your market locks up
The AI studies open rates, click rates, and which keywords slip. It feeds that back into the next campaign. Every month the emails are better. Every month you rank higher.
Autonomous performance improvement
The outcome: you spend your time running trucks and closing deals. The marketing runs itself — and every week it runs better than the week before.
How it works
No marketing degree. No agency bills. No excuses.
Paste your business info, pick your service area, optionally connect your existing Mailchimp list. 10 minutes.
Marketing Hub tells you what to do next — ranked by impact on new business. Click, act, move on.
Schedule recurring AI campaigns. The system researches, writes, sends, learns. You run trucks.
The Marketing Hub
👋 Welcome back, Acme Propane
Ranked by impact on new business
Leads this month
27
$42k pipeline
Revenue this month
$18,320
4 wins
Unread messages
3
Reply fast
Avg review rating
4.8
126 reviews
🎯 What to do next
3 unread messages
UrgentCustomers waiting on pricing questions — respond now to win them.
"emergency propane" dropped from #4 → #7
HighLaunch a boost campaign targeting this keyword.
Ask 4 won customers for reviews
Worth doingWon leads give the highest-rated reviews — strike now.
Live preview — your real Hub updates every minute.
Built by an operator who lived it
It was built by a propane operator who scaled to 87 branch offices over 25 years — peaking at 53 simultaneously. Every feature reflects what an operator actually needs when the phone stops ringing, not marketing-theory best practices.
Mon/Thu sends outperform Friday sends 2:1
Product-specific subjects beat generic newsletters 6× on click rate
Patterns drawn from 164 real campaigns across 3 years
These aren't opinions — they're patterns from running real campaigns to real propane operators across a decade.
How we compare
Generic all-in-ones (Birdeye, Podium, Thryv) charge $300–$500/month and aren't built for fuel delivery. Here's what you actually get with us.
| Feature | Birdeye | Podium | Thryv | 🎯Propane Insider |
|---|---|---|---|---|
| Two-way SMS + AI-drafted replies | ✓ | ✓ | ✓ | ✓ |
| Review automation + AI responses | ✓ | ✓ | ✓ | ✓ |
| Local rank tracking | ✓ | — | ✓ | ✓ |
| 50+ directory management | ✓ | — | ✓ | ✓ |
| AI-written email campaigns (with live research) | — | — | — | ✓Built-in Perplexity + Claude |
| Scheduled recurring AI campaigns with auto-retune | — | — | — | ✓Unique to us |
| Mailchimp multi-client integration | — | — | — | ✓Encrypted per-vendor |
| AI image generation on every campaign | — | — | — | ✓Imagen 4 / OpenRouter |
| Propane & fuel delivery industry tuning | — | — | — | ✓10 years of data |
| True white-label (your brand, your domain) | — | — | — | ✓Full per-vendor branding |
| Per-keyword 'Beat the competitor' campaigns | — | — | — | ✓One-click AI boost |
| Multi-hub / multi-location support | ✓ | — | ✓ | ✓ |
| Revenue tracking (not just opens/clicks) | — | — | ✓ | ✓ |
| Months of setup required | — | — | — | — |
| Typical monthly cost | — | — | — | $300–$500/mo |
| Built specifically for propane/fuel delivery | — | — | — | ✓Only platform that is |
Check marks reflect each platform's publicly advertised features as of April 2026.
What only we do:
Also includes everything the big-box competitors offer:
Compare side-by-side on the desktop version. Everything above at founding-partner pricing.
Book a 15-minute demo. We'll show you exactly what your Near Me page and Marketing Hub would look like for your business.
FAQ
Built by an operator, for operators
Bill Stomp, Founder · Propane Insider est. 2014
Bill Stomp started running one propane location and grew to 87 branch offices across 12 states over a 25-year fuel-delivery operating career — peaking at 53 simultaneously. Combat veteran. Since founding Propane Insider in 2014, he's helped 200+ fuel companies.
He's been on the operator side of every conversation a propane marketer would have.
87+
Branch offices scaled to
12
States operated
53
Simultaneous at peak
200+
Fuel companies helped
Important:We are not owned by a fuel distributor. We don't sell tanks. We don't resell gas or diesel. We don't compete with you on your own customers. Our only business is making local propane and fuel delivery operators win their markets — and we work for you.
This page is the short version. The deeper one — Founding Partner cohort pricing, the Southwest Propane case study, how the six pillars actually run month by month, and why a 25-year operator built this — lives on the PIMS page.
See the full Marketing-Department-in-a-Box →Or just book the demo below — we'll walk you through it live.
Most local fuel delivery markets haven't locked down Google rankings yet. Six months from now is a different story. Claim your service area before a competitor does.
Book my 15-minute demo →