To help people find your propane company in AI search, start with clear facts on your site. Say who you are, where you deliver and how to reach you. Keep search access open where you want it. No schema, crawler setting or audit can promise a place in an AI answer.
Start with the facts a customer needs
I would check your home, service and contact pages first. Do they agree on your name and phone number? Can a customer tell whether you serve their town? Fix wrong details before adding more pages.
Google’s AI search guidance says the usual SEO basics still apply. Pages must be indexed and eligible for a search snippet to appear as supporting links. Google does not require special AI markup. Meeting its rules does not guarantee a place in results.
What schema can do
LocalBusiness schema is code that describes a business. Google documents fields such as its name, address and hours. The code should match the facts people can read on the page. It does not guarantee a search feature or AI mention.
Ask your web provider to check your business data against the visible site. Use only facts that fit your business. Do not add a public address or service claim just to fill a field.
Check search access with your web provider
For Google Search, including its AI features, Googlebot is the crawler control to check. Google-Extended controls some other Google AI uses. They do different jobs. A robots.txt check alone cannot prove a site was crawled or indexed.
Have your provider explain each rule before changing it. Decide which access you want to allow. A blanket change to every bot is not a substitute for that review.
Make each service page useful
Answer questions your office already gets. Which towns do you serve? Do you offer will-call or automatic delivery? What should a new customer do next? Write what is true for your company. Avoid copying the same answer onto a stack of town pages.
Read the audit with its limits
Run the free AI Visibility Audit for site findings and available county citation records. A citation is a source named in a search result. The engine labels share one web-search proxy reading per query. They are not separate engine tests. The audit does not measure search rank or traffic. Email is optional. AI visibility figures are a representative sample via web search, not a direct measurement. Engine labels share one web-search reading.
Use the findings to choose a site issue to check with your provider. Keep any measured result separate from a claim about visits, calls or sales. Those need their own evidence.